a book that gets to the heart of one of the most vital
of all skills: Negotiating! Negotiating is one skill everyone needs to get more of
what they want—to sell more, to keep costs down, to
manage better, to strengthen relationships—TO WIN! Whether or not you realize it, you're a negotiator, and
to hone those skills NEGOTIATE TO WIN is
NEGOTIATE TO WIN Has One Goal—to immediately and meaningfully improve
your negotiating skills. Jim Thomas, World-Renowned
Negotiating Coach, has helped tens of thousands negotiate their way to greater success. From the
profusion of negotiation theories, strategies, ploys,
and gambits, he's extracted the techniques that work,
again and again, in the real world. He's packed
them into this intense, irreverent, boisterously funny
TO WIN is Unique; it’s the first and only book that shows you practically,
comfortably, and comprehensively how to negotiate. It arms
you with a wealth of powerful new ideas that you can use
the very next time you negotiate. NEGOTIATE
TO WIN is a must for
anyone looking for a practical, no-nonsense approach to
negotiating more successfully.
NEGOTIATE TO WIN
Has one goal – to improve
your negotiating skills.
Is a powerful, "how-to"
book that concentrates on results.
you the power of better negotiating.
Is the only book written by a professional
Is unique, practical, focused, comprehensive, and fun!
TO WIN is practical. There are many
successful books about negotiating, but this is only book about HOW to
negotiate. Instead of the theory, trivia, clichés,
and war stories of other works, Negotiate
to WIN has the real down-to-earth, functional,
pragmatic information that readers crave. It provides
concrete, understandable, smart, immediately-usable instruction
in how to negotiate, along with specific guidance in a
variety of special situations including international
and intercultural negotiations. It doesn’t bury
the reader with 1,000 or 100 things to do, but just 21
Rules. Even the 21 Rules of negotiating are rank-ordered by importance;
only 7 are critical.
NEGOTIATE TO WIN is comprehensive. Every other
book on the market overlooks one or more key topics, such
as psychological origins, comparisons with other interpersonal
skills, historical examples, ethics, international concerns,
day-to-day applications, and most importantly, a comprehensive
list of the actual techniques. Far more than a simple
how-to book, it skillfully
blends the nuts and bolts of negotiating with historical,
scientific, ethical, cross-cultural, and practical material
for a complete and richly illuminating treatment of the
TO WIN is the only book written by a professional
negotiator for the sole purpose of helping you negotiate
better. The vast majority of books on negotiating
are written by college professors and other non-negotiators.
The handful written by real negotiators are long on anecdotes
about the authors’ past triumphs but short on practical
advice for the reader. Negotiate to
WIN focuses entirely on building your negotiation
NEGOTIATE TO WIN is written by Jim Thomas. Negotiating has been the heart of Jim’s 30-year law practice.
His experience includes mergers and acquisitions, domestic
and international business transactions, arms control, the
environment, trade and diplomacy, real estate, labor relations,
and a host of other fields. His clients range from
Fortune 500 companies and federal, state, and local government
agencies to small and mid-sized businesses, non-profit groups,
and professional and trade associations. Jim’s
current negotiating projects include some of today’s most
newsworthy domestic and international issues.
Jim served the United States in the successful Intermediate
Nuclear Forces (INF) negotiations with the former Soviet
Union and the GATT (now WTO) trade negotiations. In
1977, Jim wrote and presented a pre-negotiation briefing
for a client that dramatically improved attendees’ negotiating
skills. He expanded this material into a workshop
and, in 1982, offered it to the general public.
Jim’s original briefing has become
one of the leading negotiation programs in the world and
the recipient of numerous awards for excellence. Tens of thousands of Jim’s students and listeners have
asked to buy a book presenting his uniquely practical
approach, and now they have it in NEGOTIATE to WIN.